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Since it opened in 1986, the retail complex has
won countless awards for marketing, quality, efficiency,
advertising and business . Brilliantly
researched and designed, Abu Dhabi Duty Free pioneered
the shop-in-shop concept with branded corners
for various prestigious international brands such
as Gucci, Versace, Christian Dior, Yves St.Laurent
and many more, their open layouts making it easy
for customers to browse and choose. There are
no counters, no queues and no aggressive sales
people.
As
for the merchandise, the range is vast and exciting
with gold and electronic items being the biggest
sellers. Local antiques and souvenirs are sold
here too, sharing the space with international
branded goods, including watches, fashions, cameras,
toys, perfumes and leathergoods. Small purchases
are equally well covered- a book to read on the
plane, confectionery to take home to the children,
or necessities like pharmaceuticals and toiletries,
all displayed in a spectacular setting.
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